This is a very brief outline describing how ChakariNet operates and is
to be used as a guideline only to the steps one should follow when deciding
to go online:
1) Define your Objectives, Target Market and Budget - This is the base
from which you and ChakariNet will use to build your site. List your business/company
objectives and then compile a list of online objectives that support these.
Your target market is self-explanatory and your online target market will
be similar.
The budget is probably the most sensitive area and although it is difficult
to do, this is an absolute necessity so as not to waste your time or ours.
To give you an idea, a very small static site with a few pages can cost
a few thousand rand whereas a more complex site with more pages and a little
interactivity can cost anything from around 30 thousand rand upwards. A
sophisticated top-end site with all the 'bells and whistles' can cost hundreds
of thousands, even millions.
2) Meet with a ChakariNet Representative and define the areas you want
to cover to support;
- Let Chakarnet draft a rough proposal and User Requirements
Document and present it to yourself & any other decision-making
persons;
- Accept the proposal;
- A timeline will be given to you;
- Gather supporting brochures, articles, content etc.;
- ChakariNet will, with you, finalise the Content Document
once all content has been received;
- ChakariNet will present the storyboard for you to get it
approved;
- Building of the site now takes place;
- Presentation of the test site;
- Sort out any finer details;
- Launch of your site i.e. Go Live!
- Final test.
Factors
There are various other factors involved in the development of your site
and although ChakariNet will take care of these for you, it is important
that you are aware of them and the cost implications.
Hosting - An Internet service provider (ISP) hosts your site i.e. houses
your site on one of their servers in their server 'farm'. Alternatively,
you can host your own site on your own in-house server should this deem
necessary. This attracts a setup and monthly or annual fee. Should you
want to host your site on your premises, there are obviously hardware,
software and setup costs, amongst other related costs. ChakariNet offers
a hosting service at reasonable rates and offers personalized back-up service.
In fact, we prefer our clients to be hosted by us to ensure that your site
is managed to its full potential.
Domain registration - This is essentially your site's address e.g. www.yoursite.co.za.
You will retain ownership of this address and should be used on all stationary
and marketed extensively. This attracts a setup and annual renewal fee.
ChakariNet will register your domain name(s) on your behalf - it's a simple
process of filling out a form.
Email addresses - An email address(es) that is advertised on your site
is an absolute must for user's wanting to get in contact with you online.
If you host with ChakariNet, you get one mail account for free.
Considerations
Once your site has been launched, it is important to bear the following
in mind:
Search engines :- Search engines are highly effective gateways to achieve
targeted web traffic to your company's website. The World Wide Web contains
millions of pages of information on every possible topic. Fortunately,
search engines and directories exist to help web users find the information
they're looking for. However, no search engine keeps track of every single
web site available, so it is beneficial to use more than one. ChakariNet
manually loads your site onto leading worldwide search engines.
Marketing and advertising :- Simply putting up a website with valuable
resources is not sufficient. These resources must be publicised, both on
the Internet and in other media for the website to be effective in marketing
the firm. ChakariNet has a simple simple 50-point marketing plan, which
can be provided by ChakariNet, ensuring the best possible marketing and
advertising opportunities for your website.
Constant maintenance and checking of the site : Once your site has been
launched, it certainly doesn't end there. Constant maintenance of the site
should take place and the site should constantly change and improve in
terms of content and visuals where possible. A maintenance agreement is
usually entered into with ChakariNet who will maintain your site and ensure
that it always maintains a competitive edge.
User statistics : Website User Statistics are available which tell you
how many people visit the site, when the visited, the most visited pages
on the site, the least visited pages on the site etc. It is essential that
a reporting system be used to evaluate the effectiveness of the site (bearing
in mind that no site will ever be successful if the website address is
not advertised and marketed). The provision of user statistics usually
attracts a monthly fee.
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